Organizations need to transform their business model from being product focused to being outcome focused. This fulfills customer expectations for on-demand access and service without the responsibility of ownership and maintenance.
XaaS: as a Service Subscription Model
Transform from a product centric to a customer-centric business model — XaaS — “Your Product X” as a Service. This initiates your transition from a transactional economy to a relationship economy.
Old Business Model
New Business Model
Pivot, transform, reinvent their business model
Focus on outcomes and not ownership
Build long-term relationships with customers
Grow recurring revenue and deliver ongoing value